We will launch and manage "turnkey" advertising campaigns in Yandex.Direct for product manufacturers and service providers. We will select keywords, set up the campaign structure, prepare ads, launch the advertising, and regularly optimize it to improve traffic quality and results. 1

Where we direct traffic (depending on the chosen plan):

- To G2R.Market — to the supplier's page and/or product listings (Standard and Standard Plus plans).

- To an external website/landing page — if it's important for you to direct traffic to your own landing page (Alternative plan).

You will receive a monthly report on spending and results, as well as an action plan for the next month. Communication with the manager is via the application chat.

How we start:

After purchasing the service, we will send you a brief. In the brief, you need to fill in: product/categories, geography, timelines, prices, competitive examples, and other data necessary for the correct setup of the advertising.

What's included in the service (turnkey setup and management):

- Keyword and negative keyword selection

- Query grouping and campaign structure building

- Ad preparation (headlines, texts, extensions)

- UTM tagging

- Launching campaigns in Yandex.Direct

- Regular optimization: negative keywords, bids, adjustments, ads

- Monthly report: clicks, queries, conversions (if set up), cost per result, and action plan

- Manager and support in the application chat

Scope of work by plan (for G2R.Market):

- Standard plan — promotion of 1 listing on G2R.Market

- Standard Plus plan — promotion of up to 3 listings on G2R.Market

- Advertising display geography — client's choice

Advertising budget:

The cost of the packages on the listing is the payment for the setup and management of advertising campaigns. The advertising budget on Yandex is paid separately and agreed upon after filling out the brief.

Limitations:

We do not work with products and topics prohibited by Yandex's rules. We do not provide sales guarantees — we are responsible for setup, management, optimization, and reporting.

FAQ:

1. How do we start after purchase?

After purchase, we will send a brief. After receiving the completed brief, we will agree on a work plan and proceed with setting up and launching the advertising.

2. What happens if the brief/materials are not provided?

If the brief or materials are not provided, the launch and management timelines are frozen until the data is received.

3. In whose accounts is the advertising launched?

Campaigns are created and managed in our Yandex.Direct/Yandex.Metrica accounts. Client access is not required.

4. Where do we direct traffic?

Depending on the plan: to G2R.Market (Standard/Standard Plus) or to an external website/landing page (Alternative).

5. What is the difference between "Standard" and "Standard Plus"?

Standard — promotion of 1 listing on G2R.Market. Standard Plus — promotion of up to 3 listings on G2R.Market (greater reach and optimization opportunities).

6. I already have listings on G2R.Market. Does this affect the cost?

No. The plans cover the setup and management of advertising. If listings already exist, we use them as

10/02/2026 Search Engine Promotion on Yandex: Setting up and managing Yandex Direct contextual advertising for your products/services

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